General Motors is empowering programmers to develop applications for use in its cars with a new software development kit (SDK) announced at the Consumer Electronics Show (CES).

With a similar strategy as Ford, GM has created a platform to enable enterprising programmers to create apps for its infotainment systems. Highlighted examples include iHeartRadio, TuneIn, Slacker, and The Weather Channel, although the concept is to encourage newcomers to develop creative, unique applications, rather than focus on established brand-name software.

GM hopes that some apps will be exclusive to its cars, making them more distinct. Each app will need to be approved by GM before being deployed.

The company underscores that through apps, car owners will be able to continually update and change some electronic features in the car.

Previously, GM had provided limited access to the tools necessary to program for its vehicles. These apps will be available initially for select (and yet unnamed) 2014 models.